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14 Marketing Lessons You Can Learn From Donald Trump To Skyrocket Your Success

14 Marketing Lessons You Can Learn From Donald Trump To Skyrocket Your Success

Love him or hate him, Donald Trump is an outstanding instinctive marketer. His campaign offers many lessons in marketing and communications strategy; some troubling others innovative.

By now, you have definitely picked a side on the very bizarre and eccentric race to the white house and if you are still in the dark about the 16 republican candidates trying to woo you, then surely you would have heard about the big, rich, loud, arrogant personality rocking the polls and trumping the ratings, I'm talking about no other but the Trump. Yes, Donald Trump.

If this name isn't a household name at your family dinners or at the gathering with your boss, you may be living in an igloo or under a rock.

Regardless of what side of the political fence you are on, it is very apparent that Donald trump is no apprentice when it comes to marketing and brand management.

Here are 14 marketing lessons you can learn about Donald Trump that is sure to skyrocket your online success:

 

Create a Character. 

Big, brash, loud, ugly, crass with a comb-over, "The Donald" created a persona – the strongman — that was consistent throughout the campaign. He set himself up as an outsider with the unique ability to assess and critique everything and everyone. He repeatedly and consistently claimed business expertise, practical wisdom and common sense regardless of the facts.

 

Flaunt Convention.

Trump broke the mold for Presidential candidates. Courtesy, consideration, thoughtfulness and decorum were ignored in favor of ego, bombast and insults. Deviating from the norm drew spectacular unearned media and regularly hijacked media cycles. Trump was not concerned with being polarizing.

In fact, he consciously created OMG and WTF moments. Playing the gruff outsider untainted by political or military experience energized his core supporters who evidently ignored repeated accusations against him and some obvious facts. Trump routinely surprised and flanked his competitors with one outrage after another using tactics they wouldn't follow and couldn't stomach or counter.

 

Know Your Audience. 

Trump grasped and channeled the repressed anger and frustration alive throughout the country. Ironically, a billionaire positioned himself as the champion of the people. He rallied demographic groups at the other end of the economic spectrum and offered an alternative to two clueless parties who failed to understand, anticipate or respond to their primary constituency.

 

Keep it Simple. 

Trump's wall, tax cuts, bad trade deals, claims of a rigged election and opposition to Obamacare were clear unambiguous tent pole ideas. Slogans and catch phrases trumped nuance and subtlety. Everyone knew where Trump stood, regardless of his or her appreciation for his point of view. His secret plan to take down ISIS and "Make America Great Again" stood in contrast to the more carefully phrased and heavily calculated positions of his opponents.

 

Label the Competition. 

"Crooked Hillary", "Little Marco," "low energy Jeb," Lindsey Graham the "idiot" and "Lyin' Ted" positioned and poisoned the competitors and sowed fear, uncertainty and doubt among voters. Trump carved out a positioning and sidetracked the policy conversation by demeaning others. His competitors were defined by Trump rather than by their own proactive marketing.

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Well that’s it for this Issue. Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step by step instructions on how to implement this and other ideas I give on Creating Customers. Please go to www.PASH.CLUB and sign up for my Coaching program. You can’t lose by investing in the growth of your business. You probably Tip more than your investment each month. 

If you like this article and you want more tips like this, please like or share it with your friends and share your thoughts below.

This is Pasha Rana.  I hope you have an excellent day. Thanks!

 

 

Pasha Rana

Hello, I'm Pasha Rana. Nice To Meet You! At 29 years old I'm pretty proud of the life I've been able to create for myself. After successfully launching online businesses and publishing my book "GO BIG or GO HOME" on Amazon & Kindle, I now help others be more successful in theirs. I'm passionate about that. I started by making products on ClickBank and have done pretty well since. I have been teaching many friends & people just like you, how to make money online with affiliate businesses, realized there could be a market in training people online on how to create their own affiliate businesses and now we offer free lessons as well as range of comprehensive training, software and support. I build successful marketing companies on the Internet. I guess above all I'm a creator. I love building stuff that people will love. I consult marketing companies to expand their revenue streams. Love helping others achieve their goals: financial or personal. That's what I'm most passionate about and gets me excited every week. I'm a strict believer that happiness is the highest form of success. If I can make you a little bit happier in this life than my hard work was worth it! I've helped succeed many... YOU'RE NEXT! Because I really like to solve problems. I like to give people the little secrets that I know will work which will give them real success! That is exciting to me. That has become my passion.” “I have a system that any business can use to quickly double their business in one year, and have locked-in customers for life.”

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